This bold, attention-grabbing series of signage was designed for a company seeking public input on the future of retail and commercial space surrounding an iconic landmark hotel in Toronto. The designs were crafted to stand out, encouraging passersby to engage with the survey and share their opinions on the space's development.

I’ve been with Exact Industrial from the start, helping shape and roll out their brand to highlight what sets them apart in the industry. From designing business cards to creating social media content and sales sheets, I support their efforts to consistently put their best foot forward with a cohesive visual identity.

I created dynamic, interactive signage for a commercial client seeking public input on how to enhance their building’s space. The design was crafted to captivate and engage, drawing people in with eye-catching visuals and a seamless call to action that encouraged participation. By combining bold graphics with an intuitive layout, the signage made it easy and enticing for passersby to share their ideas, transforming a simple feedback process into an engaging experience.

Here’s a look at some of the visual identity elements created for Plantables. They wanted their brand to feel fun and approachable, which we brought to life through playful illustrations. This friendly vibe carried across all print and digital materials, creating a cohesive and engaging presence. It was a blast bringing their vision to life!

I had the pleasure of creating a comprehensive brand guidelines document for Simply DBS, a company dedicated to innovative solutions. The design incorporates vibrant gradients and soothing shades of teal and blue, reflecting the brand's commitment to creativity and clarity. Faded photographs add depth and a contemporary touch, creating a cohesive visual identity. The puzzle piece icon symbolizes the company’s mission of bringing together diverse solutions to form a complete picture for their clients. This project showcases my ability to blend aesthetics with brand messaging, ensuring a strong, recognizable identity for Simply DBS.

I created a series of illustrations for signage at Bruce Peninsula National Park, capturing the natural beauty of the area. These illustrations highlight the park's stunning landscapes, from the rugged cliffs to the vibrant forests and clear waters, offering visitors a visual connection to the unique environment. The artwork is designed to enhance the visitor experience, bringing the park’s beauty to life through detailed and engaging imagery.

The brand identity for Transfigured Town, a major Harry Potter convention, captures the spirit of fandom and community. With the mantra "Let your geek flag fly," the logo features playful, bold typography that reflects both the magical and geek culture. The blue flag icon ties into the theme of self-expression, symbolizing a welcoming space for fans to unite and celebrate their passions. This design embodies the fun, pride, and camaraderie that the event stands for.

This logo and website were designed for Henderson Yost Insurance, a local brokerage that wanted to highlight their strong agricultural roots. The logo features modern, clean lines with a dynamic mark that evokes growth and stability, perfectly reflecting their deep connection to the local farming community. The site design remains professional and approachable, making it easy for clients to navigate and connect with the brand. This visual identity blends tradition and trust with a contemporary feel.

I designed this brochure and series of custom illustrations for VP WICK, a company specializing in pumps and hoses for forest firefighting. The goal was to clearly communicate the importance of wildfire prevention and demonstrate how their products help safeguard properties from fire damage. The brochure combines impactful visuals and detailed product information to showcase WICK’s innovative solutions, emphasizing their ability to create water barrier defenses. My design approach aimed to balance technical clarity with compelling graphics, ensuring the message resonates with both professional and general audiences.

DER Solutions required a visually striking sales sheet which balanced the inclusion of some data specs about their systems as well as being aesthetically pleasing and entice viewers to read. Panasonic and other brand's look and feel had to be incorporated and considered. My design aim was to convey top quality products, how they can impact and improve family life with compelling graphic layout, typography and clear visual hierarchy.

This branding for Apex IT Solutions was designed to reflect the company's commitment to cutting-edge technology and reliable service. The logo combines a clean, modern aesthetic with a visual metaphor representing the pinnacle of innovation—shown through the circuitry-inspired mountain design. The branding package includes comprehensive guidelines for logo usage, colour formulas, and clear space, ensuring consistency across various print and digital applications. The dark purple and white palette, accented by subtle circuit patterns, conveys professionalism and technical expertise, while also providing a cohesive and striking identity for the brand.

This branding for Marcotte Disposal Inc. reflects the company's cross-border operations and dedication to service excellence. The logo, with its dynamic swooping lines resembling a bridge, symbolizes connection and movement, while the use of red and blue conveys trust, reliability, and a strong connection to both Canadian and American markets. The brand identity guide ensures consistency across all communication platforms, with clear guidelines for logo usage, typography, and colour schemes. The branding elements, such as the inclusion of national symbols—the maple leaf and American flag—reinforce the company’s binational presence. The clean, modern design of the business cards and brand materials presents a professional, approachable image, ensuring that Marcotte Disposal Inc. is instantly recognizable and memorable.

This branding project for a local skate shop emphasizes a classic aesthetic that harkens back to a time when craftsmanship and personal connections were paramount. The logo embodies the essence of traditional skate services, with a design that reflects the skill and care involved in handcrafting and sharpening skates. Using a vibrant palette of bright orange and black, the branding captures attention while conveying a sense of energy and passion for the sport.

For Mulligan Realty Group, I crafted a brand identity that embodies their commitment to exceptional customer service and personalized client relationships. With a focus on their "white glove service," the branding employs playful colours that convey warmth and approachability, while still maintaining a concise and streamlined aesthetic.

This balance reflects the company's philosophy of making clients feel valued and understood, both during and after the home-buying process. The vibrant palette adds a touch of creativity and friendliness, inviting clients into a space where their needs are prioritized.